
You’re Built for More. I’m Here to Help You Train Like It.
You’re juggling a lot—family, career, goals—and you’re not here for fluff. You want results without burnout. Strength that lasts. Clarity in the chaos.
Here’s the upside: I bring over 25 years of coaching experience with athletes, CEOs, and parents just like you. I’ve raced 10 Ironmans, stood on elite start lines, and learned what sustainable strength means.
Here’s the struggle: As a husband and dad of two, I know how fast your energy, strength, and patience can fade when life piles on. I’ve seen even the most driven people burn out, plateau, or give up because they didn’t have a system that worked for real life.
Here’s the solution: I coach like I live—direct, strategic, and dialed into what matters. My job is to simplify the complex, cut the noise, and help you reclaim your strength and energy with a plan that fits into your reality.
At Endurance Cartel, we don’t chase trends. We build durable strength, lasting endurance, and a mindset that doesn’t quit.
You already do hard things. Now let’s train with purpose—and live like it.
My name is Javier Pineda-Human Performance Specialist and Lifestyle Coach
Two-time USAT Honorable Mention
Ironman 70.3 World Championship competitor
top USA Triathlon age-grouper















