Javier Pineda

Human Performance Specialist & Lifestyle Coach

Coach Bio

Husband, dad of two, 25+ years coaching elite athletes, CEOs, and busy parents. Completed 10 Ironmans, multiple 70.3 races, including 70.3 World Championship (2006, 2007). Two USA Triathlon honorable mentions. Featured in DETAILS, SOBEFit, VoyageMIA. Lectured in Mexico, Brazil, Costa Rica, El Salvador, U.S. Science-based training, old-school fundamentals, prioritizing movement quality under fatigue.

Credentials & Methods

Strength & Conditioning: CSCS; NSCA-CPT; NASM-CPT; ACSM-CPT
Endurance: USA Triathlon L1; USA Cycling L3; CrossFit L1
Movement & Assessment: C.H.E.K L1; FMS 1–2; Romanov Running Technique
Approach: Assess → correct → progress. Durable strength, efficient engine, clean mechanics, & recover on purpose

Coaching Philosophy

Why this works

Old-school fundamentals. Joint‑friendly strength. An engine that lasts. We keep what works, cut what doesn’t, and build capacity you can actually live with.

Durable strength

Joint‑friendly loading, smart progressions.

Engine first

Build the aerobic base; then earn intensity.

Move well

Quality reps under fatigue.

Recover hard

Sleep, stress, and nutrition—non‑negotiable.

Real life fit

Family, career, and training can coexist with a sane plan.

What clients get

  • A plan that fits your schedule (not the other way around)
  • Clear targets for each phase—no guesswork
  • Accountability without hand‑holding
  • Straight talk, fast course corrections, measurable wins
Book discovery call Explore programs

 Frequently Asked Questions

  • Endurance Cartel is a fitness coaching platform founded by Javier Pineda, a human performance specialist with over 25 years of experience. The platform offers structured training programs tailored for busy professionals and parents who aim to train efficiently without compromising their lifestyle.

  • Javier Pineda is the founder of Endurance Cartel. With a background in coaching athletes, executives, and parents, he brings a wealth of experience to help clients build durable strength, lasting endurance, and a resilient mindset.

  • Endurance Cartel offers various programs, including:

    Endurance Blueprint
    Designed for parents and professionals aged 35–65, focusing on sustainable strength and endurance training without fads or starvation diets.

    EC Online Coaching
    A comprehensive program that includes training, check-ins, and messaging support.   

    LEARN MORE

  • The coaching process involves:

    1. Onboarding: Completing a client form to clarify goals and lifestyle.

    2. Plan Selection: Choosing a custom or ready-made training plan.

    3. Training: Engaging in structured workouts with ongoing support and check-ins.

  • Yes, the programs are designed to accommodate individuals at various fitness levels, including beginners. The focus is on building strength and endurance progressively while fitting into a busy lifestyle.

  • Many workouts are designed to be adaptable, allowing for minimal equipment. Details on necessary equipment are provided upon enrollment in a specific program.

  • Yes, clients receive ongoing support through regular check-ins, messaging, and strategy sessions to ensure they stay on track and adjust the program as needed.

  • In-person sessions with Javier are available for current online clients at $300 per session. These sessions must be scheduled in advance and are valid for 30 days from purchase.  

  • For the EC Online Coaching program, there is a 3-month commitment required. After 90 days, clients can cancel or upgrade their plan.  

  • To get started, click here to fill out the onboarding form, and select the program that best fits your goals and lifestyle.

    For more detailed information or specific inquiries, you can contact Endurance Cartel directly at info@endurancecartel.com

Group of cyclists celebrating after a ride at Rocacorba cycling shop, with some raising their arms and others sitting on the ground. Bicycles lie on the ground nearby, and there is a sign for Rocacorba in the background.
A shirtless man wearing a black cap, black shorts, and running shoes jumps in mid-air during a workout at an indoor gym with other people in the background.
Two men riding bicycles outdoors in a sunny park with palm trees, wearing helmets and cycling gear, smiling and enjoying a ride.
Group of five male triathlon finishers celebrating and holding a finisher flag at the IRONMAN 70.3 Panama race, with medals around their necks, under a Red Bull tent, with palm trees and a building in the background.
A muscular man wearing a black cap, black shorts, and a wristwatch is engaged in battle rope exercises at a gym. His body is glistening with sweat, indicating intense physical effort.
Two cyclists in black and orange jerseys and a woman in a pink tank top and gray shorts, all wearing helmets, standing with their bikes on a sidewalk in a sunny outdoor setting.
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A man wearing a white helmet and black athletic cycling gear riding a black racing bicycle with disc wheels labeled Blackwell. The background shows a cloudy sky, and the image has text indicating the name and number of the cyclist.
A shirtless man in black shorts and a black cap working out with suspension training straps in a gym.
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Two male cyclists wearing helmets and sunglasses, riding black bicycles on a paved path with grass and trees in the background.
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An older man with a beard, wearing a black cap, engaging in a battle rope workout, sweating, in a gym setting.
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A muscular man in black shorts, gray sneakers, and a black hat is pushing a weighted sled in a gym filled with other people exercising.
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A shirtless man running up bleachers at an outdoor track.
Three male cyclists wearing helmets having a conversation outdoors near stone walls with green ivy, with bicycles parked nearby.
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