My name is Javier Pineda
Human Performance Specialist & Lifestyle Coach

You’re Built for More. I’m Here to Help You Train Like It.

You’re juggling a lot—family, career, goals—and you’re not here for fluff. You want results without burnout. Strength that lasts. Clarity in the chaos.

Here’s the upside: I bring over 25 years of coaching experience with athletes, CEOs, and parents just like you. I’ve raced 10 Ironmans, stood on elite start lines, and learned what sustainable strength means.

Here’s the struggle: As a husband and dad of two, I know how fast your energy, strength, and patience can fade when life piles on. I’ve seen even the most driven people burn out, plateau, or give up because they didn’t have a system that worked for real life.

Here’s the solution: I coach like I live—direct, strategic, and dialed into what matters. My job is to simplify the complex, cut the noise, and help you reclaim your strength and energy with a plan that fits into your reality.

At Endurance Cartel, we don’t chase trends. We build durable strength, lasting endurance, and a mindset that doesn’t quit.

You already do hard things. Now let’s train with purpose—and live like it.

Your Path to Strength and Energy Starts Now

  • A woman sitting on a sofa appears stressed while children run and play around her in a modern living room with large windows.

    The Busy Parent or Professional

    “Sarah”, 42, marketing director and mom of two, balances career and family. She seeks strength, energy, and control to thrive in her life for the sake of her kids and her work.

    Learn More
  • A woman with an distressed expression holding a dumbbell with both hands.

    The Struggles

    External: Busy schedules, confusing fitness advice, and past failures make fitness feel unreachable.

    Internal: Frustration, guilt, and self-doubt overwhelm her.

    Philosophical: She views fitness as selfish, suited for those with fewer responsibilities.

    Lets Get Started
  • A man giving a fitness presentation in a gym, wearing a black polo shirt with a logo, raising his right arm, and looking to his right.

    Enter Javier

    Javi Pineda, founder of Endurance Cartel and a CHEK practitioner with 25 years of experience, guides Sarah with time-efficient and sustainable fitness solutions for busy professionals.

    More on Javier
  • A woman with a braid and a man holding a jump rope in a gym, smiling and talking to each other.

    The Plan

    Javi’s 3-step plan supports Sarah:

    RESET: Free 5-day program with short workouts and habits for busy schedules.

    Rebuild: Tailored online coaching through Trainerize or Training Peaks.

    Purpose: Strategy sessions to align fitness with personal goals.

    5-Day RESET Program
  • A woman receiving a personal training session doing a core workout on a foam roller while a trainer coaches her in a gym.

    Overcoming The Struggles

    Time/Energy: 15-30 minute workouts and recovery flows suit her schedule.

    Confusion/Doubt: Customized, evidence-based plans and success stories boost confidence.

    Guilt/Cost: Fitness presented as a family benefit with accessible options.

    Motivation: Purposeful goals and regular check-ins sustain her drive.

    Our philosophy
  • Smiling female runners joyfully crossing the finish line during a marathon, holding hands and celebrating

    The Outcome

    Success: Sarah completes a 10K, feeling confident and thriving as a mom and professional.

    Failure: Inaction leaves her exhausted, unconfident, and regretful.

    Start Training Today!
Close-up of a woman with wavy brown hair and light skin, wearing a cream-colored top with a high collar, posing with her hand near her face against a neutral background.

“Training with javier has been life changer. i’ve been training for over 20 years and with different trainers but with him and his functional training style mixed with the understanding of my hormonal cycle and best exercises for each phase, I can really say I feel amazing.”

Mia Pineda -“Mia Astral”

“THERE IS A DIFFERENCE BETWEEN KNOWING THE PATH AND WALKING THE PATH”
— THE MATRIX

 Frequently Asked Questions

  • Endurance Cartel is a fitness coaching platform founded by Javier Pineda, a human performance specialist with over 25 years of experience. The platform offers structured training programs tailored for busy professionals and parents who aim to train efficiently without compromising their lifestyle.

  • Javier Pineda is the founder of Endurance Cartel. With a background in coaching athletes, executives, and parents, he brings a wealth of experience to help clients build durable strength, lasting endurance, and a resilient mindset.

  • Endurance Cartel offers various programs, including:

    Endurance Blueprint
    Designed for parents and professionals aged 35–65, focusing on sustainable strength and endurance training without fads or starvation diets.

    EC Online Coaching
    A comprehensive program that includes training, check-ins, and messaging support.   

    LEARN MORE

  • The coaching process involves:

    1. Onboarding: Completing a client form to clarify goals and lifestyle.

    2. Plan Selection: Choosing a custom or ready-made training plan.

    3. Training: Engaging in structured workouts with ongoing support and check-ins.

  • Yes, the programs are designed to accommodate individuals at various fitness levels, including beginners. The focus is on building strength and endurance progressively while fitting into a busy lifestyle.

  • Many workouts are designed to be adaptable, allowing for minimal equipment. Details on necessary equipment are provided upon enrollment in a specific program.

  • Yes, clients receive ongoing support through regular check-ins, messaging, and strategy sessions to ensure they stay on track and adjust the program as needed.

  • In-person sessions with Javier are available for current online clients at $300 per session. These sessions must be scheduled in advance and are valid for 30 days from purchase.  

  • For the EC Online Coaching program, there is a 3-month commitment required. After 90 days, clients can cancel or upgrade their plan.  

  • To get started, click here to fill out the onboarding form, and select the program that best fits your goals and lifestyle.

    For more detailed information or specific inquiries, you can contact Endurance Cartel directly at info@endurancecartel.com

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