Programs · Testing · Coaching

Build strength. Improve endurance. Make training fit your life.

Strength and endurance coaching with Javier, built around your goals and schedule. In Miami and online.

For people training around real life. A system — not random workouts.

Ride with Javier in Miami

Road-based indoor cycling at DBC Fitness in the Miami Design District.

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Coaching, Testing & Training Plans

Strength & Endurance Coaching

Starts at $525/month

Personalized strength and endurance programming, weekly reviews, and direct support from Javier.

  • Online, one-on-one with Javier
  • Plan adjustments for travel, stress, and schedule
  • Performance testing charged separately
  • Miami in-person coaching on request
Book a Consult
Javier reviews and adjusts your training.

Fitness & Metabolic Testing

$150–$550

Measure aerobic fitness and resting metabolic rate, set training zones, or assess your running gait.

  • VO₂ + Training Zones: $295. Results review included.
  • RMR: $150. Resting metabolic rate test + results explained.
  • VO₂ + RMR: $395. Save $50 vs. separate tests.
  • Gait Assessment: $200.
  • Full Performance Assessment: $550. VO₂ + training zones, RMR, gait assessment, written summary + results review. Save $95 vs. individual assessments.
View Testing Options
One-time assessments. Ongoing programming and coaching sold separately.

Self-Guided Training Plans

$49–$199

Ten plans covering aerobic fitness, running, HYROX, at-home strength, longevity, and hybrid training.

  • Options for beginner through advanced levels
  • Follow the plan on your own
  • No ongoing coaching included
View Training Programs
Choose a plan for your training goal.
Client Reviews

Trusted By People Who Can’t Afford To Guess.

Real reviews from founders, executives, endurance athletes, and high-output adults using structured coaching to build strength, capacity, and durability.

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Javier Pineda, founder of Endurance Cartel, at a running track

Meet your coach

Javier Pineda.
Coach & athlete.

Founder of Endurance Cartel, Javier helps athletes build strength and endurance with coaching shaped around the person, not a template.

His approach draws on more than 25 years of coaching and a competitive background across squash, triathlon, HYROX, and CrossFit. He continues to test, learn, and refine the work.

  • 25+ years coaching
  • 10x Ironman finisher
  • 2x Ironman 70.3 World Championship finisher
  • CHEK-certified Human Performance Specialist
  • Former El Salvador national team squash athlete
  • Competitive age-group triathlete with HYROX and CrossFit competition experience

Private Coaching

Training that fits your life.

For busy adults, endurance athletes, and hybrid athletes who want a clear plan and a coach to help them follow through.

  • Your plan, in CoachRxPersonalized strength and endurance training built around your goals and schedule.
  • Weekly reviews and adjustmentsYour training changes with your progress and recovery.
  • Direct support from JavierGuidance and coaching check-ins to keep you on track.
Request a Consult

Private training sessions are available upon request and are not included in online coaching. Performance testing costs extra.

Javier coaching a client through a stability-ball exercise.
Common Questions

Answers Before You Reach Out

The questions most people ask before reaching out — answered directly.

What does coaching actually cost?
Coaching is priced based on scope, level of support, testing needs, and whether the work is remote, in-person, or hybrid. Pricing is reviewed during the consultation after we understand the goal, current schedule, and the level of support required.
Do I need to be in Miami?
No. In-person testing and assessment happen in Miami, but many coaching clients work remotely. Remote coaching includes structured programming, weekly review, adaptive adjustments, and communication through video calls and a shared app.
I travel constantly. Will this actually work for my schedule?
Yes. This is one of the main reasons the system exists. Programs are built to flex around real calendars: travel, time zones, hotel gyms, missed weeks, long meetings, and high-pressure work periods. The goal is not a perfect plan on paper. The goal is a plan that survives your actual life.
I’ve had coaches before and it didn’t stick. Why would this be different?
Most coaching plans assume ideal conditions: perfect sleep, predictable schedules, and consistent recovery. That is rarely how life works. This system adjusts training stress as your life changes, so the plan can continue without forcing you into work your body cannot currently absorb.
How do I get started?
Email for a consult. Every inquiry is reviewed personally by Javier. If there is a clear fit, the next step is a consultation to talk through your goals, schedule, current limitations, and the best path forward.
Book a Consult
Every consult is reviewed personally by Javier.