Programs · Testing · Private Coaching

Strength and Endurance Training for People Who Can’t Afford to Break

You’re training hard. But is it still working — or are you just accumulating fatigue and hoping? Endurance Cartel rebuilds the system around your physiology, your calendar, and the load you already carry.

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For people training around real life who need a system — not random workouts.
Choose Your Starting Point

Where Do You Start?

Training Programs

Need a plan, not random workouts?

$49–$199

A clear structure without full private coaching. Choose from aerobic development, HYROX, at-home strength, muscle building, longevity, and strength endurance.

  • 10 set training options from beginner to advanced
  • Aerobic, running, HYROX, bodyweight, strength, and hybrid tracks
  • Lower-commitment way to enter the Endurance Cartel system
  • Best first step if you need direction before testing or coaching
View Training Programs
Best if you want structure now and customization later.
Performance Testing

Tired of guessing your zones?

$250–$1,295

For athletes and active adults who want verified zones, better fueling decisions, and a clearer view of how their body performs under load.

  • VO₂ max and ventilatory thresholds
  • Metabolic efficiency and fuel-use profile
  • Resting metabolic rate and gait options available
  • Clear training direction after the results review
View Testing Options
Best if you want real data before changing the plan.
Private Coaching

Ready to hand off the whole system?

Starts at $400/mo

Strength, endurance, recovery, and progression managed together — reviewed personally by Javier and adjusted around the load you already carry.

  • Private coaching with direct review by Javier
  • Strength, endurance, mobility, and recovery in one program
  • Programming adjusted around travel, stress, and life load
  • Testing and retesting can be built into the coaching cycle
Book a Consult
Best if you want Javier managing the full training process.
Client Reviews

Trusted By People Who Can’t Afford To Guess.

Real reviews from founders, executives, and endurance athletes who train with structure instead of guesswork.

Read All Google Reviews
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★★★★★

I have worked with many trainers through the years, in the Miami area and around the world. Javier stands out not just because of his deep knowledge and mastery of training but because he takes a unique, holistic approach. He customizes each program to his clients, taking into consideration lifestyle, diet, and overall wellness goals. He’s not just a trainer; he’ll become an important part of your life and roadmap to longevity.

Marcelo Claure
Founder & long-term client
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★★★★★

Javier is an elite trainer that lives the role. As a former Ironman athlete, he really understands how to manage the body through different stages of training and need. He uses strength and functional exercises that maximize our hour in the gym, and he’s an expert in strengthening weak areas to help prevent injuries and manage existing ones.

Gabriel Plotkin
Founder & high-performance client
“
★★★★★

Javi is unique and superlative. He is the best at what he does. He carefully crafts a program to your goals, and manages to motivate you to a level of fitness beyond them. I have worked with him for years to better my ability to ski off-piste and backcountry and run ultras.

Sanjiv Desai
CEO & endurance athlete
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Private Coaching

Is This Actually For You?

Private coaching isn’t for everyone, and I turn down more inquiries than I take. Read both columns honestly before you reach out.

Testing gives you data. Coaching turns that data into decisions, structure, and weekly execution.

Built For You

  • You travel constantly and need training that survives a real calendar
  • You’ve had results before, but your body is not responding the way it used to
  • You want measured progress — not vibes, not soreness
  • You can commit to a system and let it work

Not The Right Fit

  • You want a 6-week transformation
  • You think soreness equals progress
  • You want to skip the assessment and go straight to the “hard” stuff
  • You want a workout buddy, not a coach
The goal is not more. The goal is the right dose, at the right time, for the body you are actually in.
Book a Consult View The Method
Performance Testing

Stop Guessing. Start Training.

VO₂ max, metabolic, RMR, and gait testing — so your training zones, fueling, and programming are built from real data, not estimates.

Best for: athletes, executives, and active adults who want real zones, better fueling, and smarter programming before changing the plan.

“What zone should I actually be training in?”

Real thresholds replace generic heart-rate zones. No more training too hard on easy days or too easy on hard days.

“Why do I bonk when the distance gets longer?”

Metabolic testing shows how your body uses fat and carbohydrate at different intensities — so pacing and fueling stop being guesswork.

“Why does the same workout feel different week to week?”

Your results help clarify how your body responds under load — so intensity, pacing, and recovery decisions are based on real data.

Investment
Full Performance Assessment
VO₂ + Metabolic + RMR + Gait. Full session, results review, training-zone delivery, and applied recommendations.
$1,295
VO₂ + Metabolic Testing
Thresholds, fuel use, training zones, and results review included.
$650
Resting Metabolic Rate
Baseline calorie burn and metabolic profile for smarter fueling decisions.
$250
Gait Assessment
Movement analysis to identify mechanics, asymmetries, and training priorities.
$200 Add-on
Test Interpret Apply Retest
Book Performance Testing

Available to non-coaching clients. To coordinate testing, email javier@endurancecartel.com. Testing can stand alone or become the starting point for a full coaching plan.

Common Questions

Answers Before You Reach Out

The questions most people ask before reaching out — answered directly.

What does coaching actually cost?
Coaching is priced based on scope, level of support, testing needs, and whether the work is remote, in-person, or hybrid. Pricing is reviewed during the consultation after we understand the goal, current schedule, and the level of support required.
Do I need to be in Miami?
No. In-person testing and assessment happen in Miami, but many coaching clients work remotely. Remote coaching includes structured programming, weekly review, adaptive adjustments, and communication through video calls and a shared app.
I travel constantly. Will this actually work for my schedule?
Yes. This is one of the main reasons the system exists. Programs are built to flex around real calendars: travel, time zones, hotel gyms, missed weeks, long meetings, and high-pressure work periods. The goal is not a perfect plan on paper. The goal is a plan that survives your actual life.
I’ve had coaches before and it didn’t stick. Why would this be different?
Most coaching plans assume ideal conditions: perfect sleep, predictable schedules, and consistent recovery. That is rarely how life works. This system adjusts training stress as your life changes, so the plan can continue without forcing you into work your body cannot currently absorb.
How do I get started?
Email for a consult. Every inquiry is reviewed personally by Javier. If there is a clear fit, the next step is a consultation to talk through your goals, schedule, current limitations, and the best path forward.
Book a Consult
Every consult is reviewed personally by Javier.
Coached By Javier

Coach. Competitive Athlete. Still Learning.

Javier Pineda is the founder of Endurance Cartel, a coach, and a competitive multi-sport athlete whose background spans national-team squash, age-group triathlon, Ironman racing, HYROX, CrossFit, strength training, and endurance performance.

The value is not only what Javier has completed. It is how he studies the body, tests methods, learns what works, and applies that process to the person in front of him.

No one-size-fits-all. The starting point is the coaching.
25+ Years Coaching
Multi Sport Competitor
10x Ironman Finisher
  • CHEK-certified Human Performance Specialist
  • Former El Salvador national team athlete in squash
  • Competitive age-group triathlete and 2x Ironman 70.3 World Championship finisher
  • HYROX and CrossFit competition experience used to keep the learning process open
Read Javier’s Story Book a Consult