Private 1:1 · Miami & Remote

Performance Coaching for People Who Can’t Afford to Break

Stress changes performance.

Strength, endurance, recovery, and VO₂ + metabolic testing for founders, operators, and high-output adults. Train according to your physiology — not guesswork.

Built for founders, operators, executives, and endurance-minded adults who need strength, capacity, and recovery to work together.
Private coaching applications reviewed personally
Start Here

Choose Your Entry Point.

Not everyone needs full coaching on day one. Start with testing if you want data first. Apply for coaching if you want the full system managed around you.

Test first. Train smarter.

For athletes and active adults who want verified zones, better fueling decisions, and a clearer view of how their body performs under load.

  • VO₂ max and ventilatory thresholds
  • Metabolic efficiency and fuel-use profile
  • Resting metabolic rate and gait options available
  • Clear training direction after the results review
Book Performance Testing
Best if you want real data before changing the plan.

Build the full system.

For founders, executives, endurance-minded adults, and high-output people who want strength, endurance, recovery, and progression managed together.

  • Private coaching with direct review by Javier
  • Strength, endurance, mobility, and recovery in one program
  • Programming adjusted around travel, stress, and life load
  • Testing and retesting built into the coaching cycle
Apply for Coaching
Best if you want Javier managing the full training process.
Simple rule: if you need answers, start with testing. If you need a complete system, apply for coaching.
Client Reviews

Trusted By People Who Can’t Afford To Guess.

Real client reviews from founders, executives, endurance athletes, and high-output adults using structured coaching to build strength, capacity, and durability.

View verified Google reviews
★★★★★

Javi is unique and superlative. He is the best at what he does. He carefully crafts a program to your goals, and manages to motivate you to a level of fitness beyond them. I have worked with him for years to better my ability to ski off-piste and backcountry and run ultras.

Sanjiv D.
CEO & endurance athlete
★★★★★

Training with Javier has been a life changer. I’ve trained for over 20 years with different trainers, but with him and his functional training style, I can really say I feel amazing.

Mia P.
Founder & long-term client
★★★★★

Javier is one of one. He helped train me for my first Ironman 70.3 and I couldn’t have gotten through that race without him. His knowledge and dedication to his craft is second to none.

Garrett T.
First-time IRONMAN 70.3 finisher
★★★★★

First-time triathlete with a goal of finishing sub-6hrs in my 70.3 — and was able to get there with Javier’s training plan and guidance. Definitely would recommend his coaching.

Jake K.
Sub-6 hour IRONMAN 70.3
Apply for Coaching View The Method

Private coaching applications are reviewed personally before consultations are offered.

Private Coaching

Private Coaching.

Strength, endurance, recovery, and progression managed around your body, your schedule, and the load you already carry.

Testing gives you data. Coaching turns that data into decisions, structure, and weekly execution.

Built For You

  • You travel constantly and need training that survives a real calendar
  • You’ve had results before, but your body is not responding the way it used to
  • You want measured progress — not vibes, not soreness
  • You can commit to a system and let it work

Not The Right Fit

  • You want a 6-week transformation
  • You think soreness equals progress
  • You want to skip the assessment and go straight to the “hard” stuff
  • You want a workout buddy, not a coach
The goal is not more. The goal is the right dose, at the right time, for the body you are actually in.
Apply for Coaching View The Method
Every application reviewed personally by Javier.
Performance Testing

Stop Guessing. Start Training.

VO₂ max, metabolic, RMR, and gait testing — so your training zones, fueling, and programming are built from real data, not estimates.

Best for: athletes, executives, and active adults who want real zones, better fueling, and smarter programming before changing the plan.

“What zone should I actually be training in?”

Real thresholds replace generic heart-rate zones. No more training too hard on easy days or too easy on hard days.

“Why do I bonk when the distance gets longer?”

Metabolic testing shows how your body uses fat and carbohydrate at different intensities — so pacing and fueling stop being guesswork.

“Why does the same workout feel different week to week?”

Your results help clarify how your body responds under load — so intensity, pacing, and recovery decisions are based on real data.

Investment
VO₂ + Metabolic Testing
Thresholds, fuel use, training zones, and results review included.
$650
Resting Metabolic Rate
Baseline calorie burn and metabolic profile for smarter fueling decisions.
$250
Gait Assessment
Movement analysis to identify mechanics, asymmetries, and training priorities.
$200 Add-on
Test Interpret Apply Retest
Book Performance Testing

Available to non-coaching clients. Testing can stand alone or become the starting point for a full coaching plan.

Common Questions

Answers Before You Apply

The questions most people ask before applying for coaching or booking performance testing — answered directly.

What does coaching actually cost?
Coaching is priced based on scope, level of support, testing needs, and whether the work is remote, in-person, or hybrid. Pricing is reviewed during the consultation after we understand the goal, current schedule, and the level of support required.
Do I need to be in Miami?
No. In-person testing and assessment happen in Miami, but many coaching clients work remotely. Remote coaching includes structured programming, weekly review, adaptive adjustments, and communication through video calls and a shared app.
I travel constantly. Will this actually work for my schedule?
Yes. This is one of the main reasons the system exists. Programs are built to flex around real calendars: travel, time zones, hotel gyms, missed weeks, long meetings, and high-pressure work periods. The goal is not a perfect plan on paper. The goal is a plan that survives your actual life.
I’ve had coaches before and it didn’t stick. Why would this be different?
Most coaching plans assume ideal conditions: perfect sleep, predictable schedules, and consistent recovery. That is rarely how life works. This system adjusts training stress as your life changes, so the plan can continue without forcing you into work your body cannot currently absorb.
Is testing required if I sign up for coaching?
Strongly recommended, not required. Testing gives us real thresholds, metabolic data, and a baseline to retest against — meaning coaching decisions are guided by your physiology instead of estimates. Most coaching clients test early in the process.
Can I book testing without becoming a coaching client?
Yes. Performance testing is available as a stand-alone service. You will receive your results, training zones, fueling insights, and applied recommendations. Some clients use the data on their own; others use it as the starting point for a full coaching plan.
What do I receive after testing?
You receive a review of your results, practical training zones, fueling insights, and recommendations you can apply to your current plan. The goal is not just to collect numbers — it is to turn those numbers into better training decisions.
How often should I retest?
Most clients benefit from retesting every 8 to 12 weeks, depending on the training block, goal, and starting point. Retesting shows whether the plan is working, whether zones need to be adjusted, and whether your physiology is adapting in the right direction.
How long is the coaching engagement? Am I locked in?
Coaching runs on a monthly basis with a 3-month minimum commitment. Adaptation takes time, and one month is rarely enough to create measurable, durable change. After three months, some clients continue, some pause, and some graduate to a lower-touch structure.
What if I’m coming back from an injury, or I’m over 50?
Both are common starting points. Movement assessment, gait analysis, strength work, and appropriate conditioning are especially valuable in these cases. The goal is to identify what your body can do well right now, address the weak links, and build from there without forcing unnecessary intensity.
How do I get started?
Submit the application. Each application is reviewed personally. If there is a clear fit, the next step is a consultation to talk through your goals, schedule, current limitations, and the best path forward.
Apply for Coaching
Applications are reviewed personally before consultations are offered.
Coached By Javier

25 Years. 10 Ironmans. One System.

Javier Pineda is the founder of Endurance Cartel, a former El Salvador national team squash player, 10x Ironman finisher, and 2x Ironman 70.3 World Championship finisher. Every application, program, assessment, and test result is reviewed personally.

25+ Years Coaching
10x Ironman Finisher
2x 70.3 Worlds